co-founder, casacart
Here’s a little background. I lived in New York City for ten years and moved seven times. I’ve toured 219 apartments in Manhattan alone. In early 2025, I moved to West Hollywood and toured 37 units in just a few weeks. Across two coasts and hundreds of apartment viewings, one thing stood out: most units looked exactly the same.
Blank. Bland. Boring. Empty spaces with no personality, no inspiration, and absolutely no vibe.
Meanwhile, my co-founder has spent over 30 years in real estate, working her way up from property manager to COO of a massive property management company. She’s seen every side of the industry and knows what actually moves leases and sales. Together, we realized that staging—the thing that’s supposed to make spaces more appealing—wasn’t doing its job.
So we created CasaCart, a new kind of staging solution built for today’s renter, buyer, and browser.
Let’s face it: touring units can feel like a chore. You’re either stepping into a completely empty space and asked to “use your imagination,” or you’re seeing traditional staging that feels outdated, overpriced, and totally disconnected from your taste or lifestyle.
CasaCart was created to change that.
We transform empty units into styled, fully shoppable showrooms using curated product kits and compact decor boxes. Think of it like a pop-up meets Pinterest board meets open house. Everything is designed to be immersive, inspiring, and immediately buyable via QR codes.
Our approach is affordable, fast, scalable—and most importantly, it works. It turns every apartment or home tour into a retail-style experience that sparks emotion and gets people saying, “I could see myself living here.”
CasaCart sits at the intersection of five massive markets:
The U.S. residential rental market includes over 44 million rental units, with more than 300,000 new multi-family units added every year.
U.S. residential real estate sales hover between 4 to 5 million homes sold annually.
The home staging industry is already worth approximately $9.5 billion in the U.S., and it’s growing as demand for polished, market-ready spaces rises.
Meanwhile, home decor and furnishings represent a $300+ billion global industry—and buyers increasingly want to interact with those products in real environments, not just showrooms or websites.
And don’t forget the affiliate marketing space, which is projected to hit $13 billion globally by 2027, driven by product discovery through influencers, content, and social shopping.
CasaCart brings all of these industries together. We offer a fresh take on staging, a new channel for affiliate retail, and a frictionless way for real estate teams to turn blank units into revenue-generating brand moments.
Today’s renters and buyers don’t flip through print brochures. They scroll. They save TikToks. They pin moodboards. They expect curated visuals and design-forward environments, even in real estate. CasaCart meets them where they are, with thoughtfully styled units that feel current, shoppable, and inspired by the kinds of spaces they already love online.
As a Gen Z myself, I’m obsessed with anything that looks like a cool pop-up, boutique hotel suite, or influencer collab. That’s the energy behind every CasaCart setup. We don’t just drop in furniture—we build an experience that feels post-worthy, cozy, and cool. And when someone loves what they see, they can scan and shop the vibe on the spot.
It’s staging for the visual generation. Retail for the real world. And content that converts.
CasaCart isn’t just good for prospective renters or buyers—it’s a powerful tool for the real estate side, too. Our kits are fast to install, budget-friendly, and far more effective than letting units sit empty or investing in outdated staging methods. Even better, every QR-coded product opens up new revenue opportunities through affiliate links and partnerships.
In a competitive market, design makes the difference. CasaCart helps properties stand out faster and close stronger.
Moving is one of the biggest decisions someone makes—and it should feel exciting, not overwhelming. CasaCart exists to make the process more enjoyable, more stylish, and more aligned with how we live and shop today.
We believe people fall in love with spaces when they feel emotionally connected. That connection doesn’t come from plain walls or dated staging—it comes from curated visuals, lifestyle storytelling, and a sense of belonging.
So if you ever walk into a unit that feels like a boutique, smells like your favorite candle, and looks like it belongs on your Pinterest board, that’s probably us.
We’re CasaCart—and we’re here to make your next move feel like something worth posting about.
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